Southend Placebrand
The solution: Southend is a cultural powerhouse. We spent time with local creatives, musicians, artists and big thinkers across the borough to get to understand how Southend represents the best of an underrated county.
The result: a complete (but fully honest and evidenced) repositioning of Southend as a cultural seaside destination to compete with Brighton and Margate with a bold, edgy visual identity to bring the story to life.
The challenge: create a place brand strategy to take Southend’s storytelling beyond fish and chips, arcades and ice cream and showcase the true creativity, diversity and vibrancy of this seaside city.
Mockups displaying brand slogans
BREAKING GROUND AND MAKING WAVES
This is the start of the line - where fresh ideas and new approaches radiate from the edgelands of the Thames estuary. We push boundaries, rock the boat and set the wheels in motion for the things tha tmatter - for people, for joy, for creativity and freedom of expression. Our vision, impact and potential is beyond limits - forget the norm, forget the beaten path, forget expectations. Southend is the alternative seaside experience.
Team: HemingwayDesign + CTConsults
Year: 2021
Client: Southend-on-Sea Council
Snippet from brand narrative
My Role: Strategic lead, community engagement, research analysis, narrative copywriting, website, implementation advice.