Longbridge Placebrand
The solution: some new developments have strong features on which to build a brand, but not Longbridge. We turned the transformation itself into the story - creating a brand designed to involve and engage existing locals and future residents in being a part of defining who it becomes.
The result: a brand that’s also a call-to-action, helping to create social licence for the developer on a local level and invite creative collaborations and co-design processes as it evolves.
The challenge: create an engaging story for an emerging town. A large scale development in a place that has little existing public image, and no public awareness of its aspiration.
Page from brand strategy handbook with tone of voice and comms guidance
WE ARE THE EVOLUTION
A vision for Longbridge, by Longbridge.
Many hands make light work and many perspectives make a great place – the more voices involved, the more diversity of experience and opinion, the broader the scope of the input, the better our future place will serve its communities.
Team: HemingwayDesign
Year: 2021
Client: St Modwen
Snippet from brand narrative
My Role: Research, strategic development, copywriting.