Swindon Heritage Action Zone Placebrand
The solution: discovery and engagement worked to go beyond engineering stories, and uncovered a place that locals are proud to be one of the originators of social housing, inspiring the establishment of the NHS and being known for problem-solving at a societal level.
The result: the site transformed into ‘The Works’ - Swindon’s home for heritage, knowledge and big ideas, firmly solidifying it’s in the present and not the past.
The challenge: articulate both the history and ambition of a multi-use neighbourhood with important social and industrial heritage
Page from brand strategy showing key messaging
Team: HemingwayDesign + CTConsults
Year: 2022
Client: Swindon Borough Council + The National Trust
My Role: Strategic lead, community and stakeholder engagement, analysis, naming, narrative copywriting, implementation advice.