Place brand combines my expertise in brand strategy and place - using research, analysis, creative thinking and social and cultural understanding to create compelling brands that support communities to thrive.

Really great placemaking should feel exciting yet completely natural - it should be about amplifying and celebrating the existing strengths of a place in a way that draws attention or footfall but never feels forced. It must create value for locals rather than being purely focused on visitors.

I combine my deep understanding. of what makes places succesful with my strategic approach to write ready-to-implement strategies for placemaking, activation and interpretation.

I’m a stakeholder and community engagement specialist and have designed and delivered award-winning engagement programmes. I lead with transparency and empathy and work to build mutual respect.

Whether you need to gain insights, change perceptions, educate or co-design with internal or external stakeholders, I bring a wealth of expertise and experience.

Long form writing is where my heart lies; carefully selecting my words for nuance, using expansive adjectives to create visual imagery and, where appropriate, friendly asides (I literally cannot help myself) to add personality. I work to craft copy that engages the reader, communicates with originality and builds cadence towards a satisfying payoff that leaves you entertained, engrossed and sometimes - just sometimes - wanting more.

I also have huge experience in shorter form writing for marketing. Could that be what you’re looking for? Let’s chat!

I’m a confident presenter and facilitator, whether in a room with 150 community members or 15 elected Councillors.

I’ve always worked in client facing roles as that’s what I do best - I’m the friendly, professional face that people feel comfortable opening up to.